The Differences between English and Indonesian Ads

Nama              : Maulida Nurul Pratiwi

Kelas/NPM    :1SA06 / 17615735

Mata Kuliah  : Penulisan Bahasa Iklan

 Text advertisement is a text that has the objective to announce a something that appeals to many people and that adds a well-known product in all public. Whether in the form of brochures, banners, magazines, newspapers, and television. An advertisement usually consists of :

1.       The name of the product

2.       The selling points of the product

3.       How to get the product

4.       Interesting design

   The purpose of advertisement text. is to announce about a case or a product to the public, or in other words to introduce a product to the public in order to buy and attracted to the product being advertised. Contains an explanation of what the content of the advertisements and usually accompanied by elephantiasis interesting words to attract visitors to be able to follow what is appropriate at the announcement of advertisement text.

   Such a difference in both this advertisement. Advertising in the form of this shows how Indonesian PT. Unilever made ​​a promo to attract the buyers to buy their products, factories sell their products to “Indomaret” supermarket scattered across Indonesia. Because in this supermarket Indonesia more residents are buying, then the factories prefer to use a more understandable Indonesian society. And to prove if the correct price drops are list prices before promo and after promotion. But in the ad that I choose no provision for follow promo on going, is minimal expenditure IDR 40,000 each particular product. Advertisement will be more attractive when using modern languages. Languages ​​such as those presented above are already often we hear, and it proves that today's young generation has been affected by the language that comes out in the language of advertising. So that they are more likely to use language that is more stylish and modern. But in the ad that I choose not to use modern language, but only ordinary language almost raw.

 

   Turning to the second advertisement is an ad using the English language to promote a Korean food in a restaurant in one of the mall. Different from previous ad, the second ad offers us saving menu they have, of course the food menu. The food menu named “Dosirak” which means lunchbox. Because this restaurant is in the mall patrons of local or foreign, therefore this restaurant using English for attract visitors. Although this restaurant in a luxury mall, but the food sold is still not too expensive. Different from the previous advertisement, this ad banner turned on in front of the restaurant.

Ads English Language

Indonesian Language